Dick's 5 & 10

About Us

For over half a century, Dick’s 5 and 10 has been a cornerstone of Downtown Branson and shopping in Southwest Missouri. With unique gifts you won’t find anywhere else, one-of-a-kind collections spanning generations, toys from yesteryear, items for the home, games, hobby supplies, sewing, an aisle of the quirky and fun and so much, Dick’s 5 and 10 is must-visit during your Branson vacation or day-trip.

Dick’s first collection was the Carl Taylor White River Arrowhead Collection. He then added over 100 signed WWII Aviation Prints, a Baseball Wall of Frame and G Scale Trains that includes two that run overhead. Other collection include old-time Cap Guns, 1900-1940 washing machines, Green Handled Kitchen Utensil and Native American items.

Dick’s 5 & 10 opened in downtown Branson in 1961, and while the city has changed in monumental ways in the 55 years since, the store remains a fixture in Branson shopping. It has changed locations only once, in 1970 when founder Dick Hartley was able to upgrade from his original 1500 sq ft store to the 10,000 sq ft location on Main Street that you see today.

Dick’s vision for a variety store stocked with a little bit of everything lives on, as does his idea to make the store more interesting by decorating with one of a kind collections and antiques. Dick was the store’s sole employee for the first few years of operation and he continued working at Dick’s 5 & 10 until he passed away in 2006 at the age of 80.  It continues to be a family business, with Dick’s wife and son still instrumental in the store’s operation today.

Departments with Unique Gifts and Branson Shopping The Whole Family Will Enjoy

Where do you go when you need to buy a bacon flavored soda, a garden gnome, and an old fashioned Raggedy Ann Doll? Dick’s Oldtime 5 & 10, of course! Our departments cover just about everything. Whether your Branson shopping outing has you on the hunt for fun souvenirs or delicious snacks for the drive home, our aisles are packed with items you didn’t know you needed, but won’t want to leave without, with departments including…

Candy and Snacks


Fun Aisle (Seasonal)


Super Heroes

T-Shirts Dicks-5-10-new-website-by-Wego-Creative

Collector Die-Cast Cars

Toys and Games

Infants and Toddlers

Pop Culture Items

Health and Beauty

Home Decor



Yarn Dicks-5-10-Shopping-Departments

Crafts and Beads

Embroidery Goods

Sewing Notions



Party Supplies

Pet Supplies

School and Business Supplies


Everyday Gifts

…and more! Our shelves are stocked with over 50,000 items.

While you are shopping at Dick’s 5 & 10, be sure to keep an eye out for the collections displayed throughout the store, most of which were added to the store by founder Dick Hartley to enhance the in-store experience. Throughout the store, you can find the following collections:

The 2nd largest Baseball Wall of Fame in the world (second only to Cooperstown)

An authentic White River arrowhead collection

Over 100 autographed World War II aviation prints

Early 20th century washing machines

Collector Trains

Old fashioned cap guns

Native American Artifacts

Green Handled Kitchen Utensils

A working Wurlitzer jukebox

The staff at Dick’s 5 & 10 plans to continue to grow the collections just as they continue to expand and improve the store’s inventory, maintaining the perfect balance of old time and new items, mixing nostalgia and pop culture. We invite every Branson visitor to stop in to have a look around and see why Dick’s 5 & 10 is one of the most talked about Branson shopping destinations!


Dick's 5 & 10
103 W. Main St.
Branson, MO 65616
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